Sticking to Your Own Path With Your Business

August 31st, 2021 | in Strategy

Sometimes business owners of successful businesses find themselves chasing trends or copying what other businesses are doing without good results. This trying to follow and capture the flavour of the month can result in worry and frustration. Does this sound like you?

This is an easy problem to fix. Go your own way with your business and don’t worry what others are doing. Follow your own business plan with your head held high.

For practical purposes, this is what we mean by following your own path:

Measuring Results

You need to look at who are your best customers and what products give you the most profit on an ongoing basis. With this knowledge in hand you can concentrate on what makes your business work well, not what others in a similar sector are doing.

Stick to Your Plan

When you stick to your plan, both you and your staff know where you are headed, and the staff know what is expected of them. If you are constantly shifting directions by following the lead of others, no one is clear where the business is going. This leads to confusion and burnout.


Sticking to your guns will save you money. There is no need to waste money on fads and passing fancies. Staying with your business plan is a money-saving strategy. Spend your money where you know it is working well. Your marketing message should be crystal clear to all who receive it. Straying from your purpose muddies your message.

It is always possible to add new concepts to your business plan, but do this with a strategic eye to long-term results. Running your own business is hard work, but sticking to your plan is just one thing that will make many other pieces of your business run more efficiently and give you better results. Stay with the course to reduce your distractions, fatigue, and frustration. Finding your own path works for long-term success.

Jigsaw helps small & medium-sized business owners succeed by focusing on the highest impact opportunities to build their businesses, while staying true to their life's ambitions - building sustainable businesses that works for their lives, rather than competing with them.   If you have any questions about this article or would like to talk to us about your business or enroll in one of our workshops or retreats, we encourage you to contact us at (778) 998-9845.

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